This week I used to be invited by a former colleague to attend a breakfast seminar with the title:
“How to create Business Value by way of Design”
To be trustworthy I barely know something about this topic, however I used to be drawn to it by my former colleague’s phrases the way it can “co-exist with the Agile world”, that I’m way more conversant in.
The presenter for the day was the professor and creator Jeanne M. Liedtka, apparently her first go to to Sweden.
(Picture taken in the course of the presentation)
Introduction – What is Design Thinking?
Jeanne acknowledged that there are as many definitions as there are consultants in Design Thinking, however the one she is utilizing was the next:
“Design pondering is a scientific strategy to drawback fixing. What could be totally different if managers thought extra like designers? Problem fixing could be pushed by three core beliefs:
- Empathy – Start by establishing a deep understanding of human wants
- Invention – Discover new potentialities
- Iteration – Use the primary options solely as stepping stones to a greater one”
Interesting quotes
During the presentation Jeanne mentioned some attention-grabbing sentences that I wrote down, beneath I’ve tried to develop on them:
- “Innovation is the brand new high quality” – I couldn’t agree extra. Everywhere you hear speak about innovation, we actually have to innovate and so forth, however many doesn’t appear to have discovered how but. Maybe Design Thinking have all of the solutions?
- “Don’t take information from the previous to guess the longer term” – Nowadays you have to be “information pushed”, however utilizing current information you’ll be able to solely take your services or products additional in a predictable method. You actually wish to know your prospects unmet wants.
- “Innovation will not be disruption” – This additionally strikes me alot. Whenever there’s speak about innovation, the iPhone is introduced up. Like there’s solely a small quantity of individuals or firms which have the potential to make improvements, the place it needs to be the full reverse (see subsequent bullet beneath).
- “Everyone can create higher worth” – You need each individual in your organization to really feel that they will add to the entire, even “tiny steps” are a method ahead to the larger objective.
Value delivered by design pondering
Jeanne ended her presentation by summing up the values delivered by design pondering:
- Toolkit for producing extra artistic concepts
- Risk administration technique
- Facilitator of behavioral change
- Vehicle for empowering native functionality constructing
- Way to convene conversations for change throughout numerous stakeholders.
Summary
Are you an agileist like me and have began to be taught extra about design pondering? Maybe you might be an knowledgeable already? Whichever it’s, I can now add CX (Customer Experience) to my listing of recognized abbreviations 🙂
All the perfect,
Tomas from TheAgileist
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